About the Singapore Flyer

The Singapore Flyer is one of many outstanding tourist attractions in Singapore. At a height of 165m, Singapore Flyer is one of the world’s largest Giant Observation Wheel and also one of Asia’s biggest tourist attractions. It is indeed the best way to view Singapore.

Singapore Flyer was conceived and designed by Dr. Kisho Kurokawa and DP Architects, Singapore. It held its groundbreaking ceremony in September 2005. It promises more than just a view, but a panorama that captures Marina Bay’s skyline with a glimpse of neighboring Malaysia and Indonesia.

In May 2007, Singapore Flyer unveiled its mock capsule amidst much fanfare and anticipation, and in February 2008, it held its corporate inaugural flights. The event proved to be a resounding success, further fanning the hype surrounding the Flyer. It was officially launched in April 2008.


Don’t miss out on the amazing night view from Singapore Flyer!

Shopping at the Gift Shop

After taking in the view of Singapore, you will be directed to the gift shop. Over there, a wide range of products is available. If you are a tourist visiting Singapore, you will be eligible for a tax rebate! Simply spend a minimum S$100 or combine a maximum of 3 receipts amounting to at least S$100 on the same day of purchase. Do visit here or approach a staff at Singapore Flyer for more information.

Merlion: The Mythical Singapore Mascot

The Merlion is a well-known icon of Singapore depicted as a mythical creature with a lion’s head and the body of a fish. It is widely used as a mascot and national personification of Singapore. The Merlion was first created in 1964 as an emblem for the then-Singapore Tourist Promotion Board and served as the board’s corporate logo from 1966 to 1997. Its name combines “mer”, meaning the sea, and “lion”. The fish body represents Singapore’s origin as a fishing village when it was called Temasek, which means “sea town” in Javanese. The lion head represents Singapore’s original name—Singapura—meaning “lion city” or “kota singa”. These Merlion-lookalike products available at Singapore Flyer gift shop will surely be excellent additions to your home or as a gift.


If you are keen on visiting the real-life Merlions, you will be delighted to know that there are seven ‘official’ Merlions in Singapore. You can visit them at Merlion Park (as shown in the picture), Sentosa, Tourism Court, Mount Faber and Ang Mo Kio.

Durian: The King of Fruits


You may have noticed a spiky building when you are on the Singapore Flyer. That is none other than our Esplanade. Even though it was not deliberately modeled after the king of fruits, durians, we cannot deny the resemblance.

Even though loved by many, durians may not be readily accepted by everyone. Watch as Buzzfeed tries durians for the first time.

Ever wondered how to open the tough exterior of a durian? F1 drivers give it a go in this video!

Great news for those who are a fan of the fruit or looking to bring some back for your family and friends! Singapore Flyer gift shop carries durian-flavored snacks in airplane-friendly packaging.

Old School Treats

Can’t bring some of the yummy food back home? No fear as Singapore’s iconic snacks is available in the form of a cushion!


One of the cushions comes in the form of a red tortoise cake (Chinese: 紅龜粿; Pe̍h-ōe-jī: Âng-ku-kóe) is a small round or oval shaped Chinese pastry with soft sticky glutinous rice flour skin wrapped around a sweet filling in the centre. It is molded to resemble a tortoise shell and is presented resting on a square piece of banana leaf. As suggested by its name, red tortoise cakes are traditionally red in color and have a sticky chewy texture when eaten. Red tortoise cakes are shaped like tortoise shells because the Chinese traditionally believed that eating tortoises would bring longevity to those who are eating it and bring about good fortune and prosperity.


First made in 1850s (the biscuit part) by biscuit manufacturers Huntley and Palmers in Reading, Berkshire, these iced gem biscuits should be no strangers to Singaporeans. Throughout the years, the local version has become distinctly different from the British originals. Those that are commonly seen in Singapore usually come with a neon-colored icing while the original has a muted icing color. Singapore’s version is also much pointier than the ones in the UK. Even the taste is different, with the original ones being less sweet. One of the most well-known brand to produce these biscuits is Khong Guan. You can get the biscuits from the supermarkets.

Sesame Street at the Singapore Flyer Gift Shop

Sesame Street

Launched in 1989, Sesame Street has been a family-favorite ever since. By its 40th anniversary in 2009, Sesame Street was the fifteenth-highest-rated children’s television show in the United States. A 1996 survey found that 95% of all American preschoolers had watched the show by the time they were three years old. In 2008, it was estimated that 77 million Americans had watched the series as children. As of 2014, Sesame Street has won 167 Emmy Awards and 8 Grammy Awards—more than any other children’s show. Visitors will be delighted to know that a wide range of Sesame Street plushes is available at Singapore Flyer gift shop. Popular characters such as Elmo, Cookie Monster, Big Bird and etc are available in different versions such as beanbags, puppets, take-along plush and etc.

Gund and WWF Soft Toys

Gund & Pusheen

Soft toys lovers will be pleased to know that Gund products are also available at the gift shop. Gund being one of the oldest soft toys company in America, we guarantee that you will be able to find a plush that is to your liking. Fun fact: Did you know that Gund was one of the first company to produce a teddy bear back in the early 1900s?

If you are a frequent user of Facebook stickers, I am sure that you will find our Pusheens familiar! In fact, Pusheen has 9.5 million likes on her Facebook page! Don’t miss the chance of getting your very own Pusheen. They come in several versions such as plushes, coin purses, tablet casings and etc.

Cool Gear, Smash & The Learning Journey

CoolGear, Smash, The Learning Journey


Smash Enterprises is an Australian brand that is known for their quality, durability and great designs. They produce a range of Nude Food food storages that are suitable for both children and adults. They are dedicated to saving the planet and is actively seeking ways to reduce the amount of waste created through our packaging and operations.


Started in 2000, Cool Gear International has been creating innovative products that strive to revolutionize the green movement with the hopes of eliminating disposable plastic bottle waste. Each product has a sleek design that promotes individually through its unique color and graphics.

Affordable BPA-free food containers and water bottles from Cool Gear and Smash are available at Singapore Flyer gift shop.

The Learning Journey has been designing and manufacturing an exclusive line of award-winning children’s interactive educational products since 1995. All products at The Learning Journey encourage learning and develop confidence as they enhance a child’s potential. All products build on the skills necessary for children to be prepared for school and beyond.

If you are getting something for young children, The Learning Journey products will be an amazing present to aid them in their learning. These products are also available at Singapore Flyer gift shop.

Boo, Hansa & WWF

Boo, WWF, Hansa


The World’s Cutest Dog, Boo belongs to a San Francisco-based Facebook employee who created a Facebook page for the dog with the statement “My name is Boo. I am a dog. Life is good.” He became popular in October 2010 after singer Kesha sent a tweet that she had a new boyfriend, linking to the page. As of October 2017, Boo has 17.1 million likes on Facebook.

At Singapore Flyer gift shop, Boo is available in an assortment of designs, suitable for all occasions. You can choose between 2 sizes: 5″ tall (Itty Bitty Boo) and 9″ tall. Our new arrival also includes Boo Blind Box Series 1, whereby you will get a random Boo plush.

Animal lovers can also purchase plushes from Hansa and WWF at the Singapore Flyer gift shop. Visitors can get the chance to purchase animals such as pandas, tigers, lions and etc.

Hansa is internationally recognized for their “true to life” reproductions of the world’s best-loved animals, created by the legendary, skilled artisans in our socially and environmentally responsible HANSA Studio. The life-like toys inspire creativity and educate people from all walk of life.

The world’s leading conservation organization, WWF works in 100 countries and is supported by more than one million members in the United States and close to five million globally. WWF’s unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. A part of the proceed from WWF plushes will be going to WWF Singapore.


Singapore Flyer
30 Raffles Avenue
Singapore 039803
View Google Map


By Mass Rapid Transport (MRT)

The Promenade Station (Circle Line, CC4) provides you with a fuss-free, mere five-minute walk to Singapore Flyer! Take Exit A and look out for blue pedestrian signs to Singapore Flyer.

Download Directional Map (PDF)

By Bus

You can catch public buses 56, 75, 77, 97, 97e, 171, 195, 960, 961C at Before Temasek Avenue (02191)

By Car

Singapore Flyer is located just at the fringe of town. It takes you about 5 minutes to get there from the Central Business District (CBD), 10 minutes from Orchard Road and 20 minutes from Changi Airport. If you are driving to Singapore Flyer, there is a multi-storey car park with 284 lots and 3 handicapped lots, and a special coach bay for 25 tour buses. Visitors to Singapore Flyer can also enjoy Free Lunch Parking on weekdays, from 12pm–2pm (excludes weekends and Public Holidays).

Singapore Flyer Ticket Price

A 30-minute ride will cost:

Adult Ticket S$33, Senior Ticket S$24 (Above 60 years old), Child Ticket S$21 (3 to 12 years old)

tl;dr There’s a Lazada video that has garnered 1 million views to date featuring a fake Pusheen. Pusheen is a product distributed by my company Being Kids. Lazada’s video showcasing fake Taobao Pusheens hurts the brand and my customers. Lazada is really using the popularity of Pusheen to push it’s “Taobao Collection” through this video. Could Lazada not have used a real Pusheen instead?

Lazada’s Whatever Makes You Happy – Taobao Collection features quite prominently a Pusheen plush toy. To date the video has been seen 1 million times on Facebook and further 300,000 times on YouTube. Pusheen gets some serious air time in this video, about 20 seconds from this 54s clip.

As the official distributor for Pusheen items in Singapore, I should be thrilled, except I’m not. This is because the Pusheen used in the video is a fake pusheen. A real Pusheen plush looks like the image below.

The fake Pusheen is a poor poor imitation of the real plush toy. And honestly, it pisses me off that 1.3 million people have seen a fake Pusheen instead of the real one. The fact remains Lazada is using the popularity of Pusheen as part of this promotional video and chose to use a fake Pusheen instead of the real one.

One could argue that maybe they didn’t know it was a Pusheen…

Well, I think the animated Pusheens strongly suggests otherwise.

Taobao and Fake Products. What is Lazada Going to do?

Now that Lazada is really just a front for Taobao, it’s no surprise that Lazada Singapore inherits Taobao’s numerous product quality issues. Looking at Lazada product listings for “Pusheen”, it’s clear there are sellers selling fake Pusheen products.

So this is a known problem.

The question is: what will Lazada’s management do to combat fake products from spoiling the customer experience?

In short, the idea is for you to differentiate your items by your product content to get the public to buy original. – Lazada Account Manager. 

Note the date, 30th June 2017. This issue has been on my chest of a few months now and the promo video was what tipped it over. I’ve also submitted a list of URLs for removal on the 14th of May. The fake items are still there.

Ignoring the absurdity of using content to differentiate real from fake (My product is real! No, my product is real!), Lazada doesn’t really have a plan to combat fakes. Also, what’s stopping fake Pusheen sellers from making their product listings look real too?

These product listings look pretty authentic

To be fair, they do have a process to address such issues but the process is super tedious. The burden of responsibility falls on brand owners and brand representatives. Essentially, we have to do Lazada’s job.

The problem with fake products is that it not only hurts the brand, my customers and my sales, it also makes for a poor user experience.

Source: https://www.lazada.sg/allwin-children-creative-lovely-cat-cookie-stuffed-plush-animalstoys-good-gifts-8524646.html

So if the CEO is saying things like “Live and breathe the customer experience everyday” but at the same time still allowing counterfeit products to proliferate, you have to wonder how much of this is PR talk.

It’s also quite ironic that all sellers receive the following on-boarding email from Lazada.

To prevent any legal liabilities, it is important to note that following products may not be sold on our platform:

  • Items that apply a trademark (e.g. a brand or character logo) on the product or the product packaging without authorization by the trademark owner;
  • Items that contain specific design elements (e.g. cartoon characters or colorways) protected by a trademark without the authorization by the trademark owner; or
  • Items that bear such similarities with other products that they can deceive the buyers into thinking they are made or sold by the owner of the other product’s brand (e.g. a replica of a branded item with or without altered logos)
  • OEM items should not state that they are linked to genuine products/brands.

Granted Lazada is not the only company to have such issues. I’ve come across fake Pusheens on Carousell, Shopee and q0010 (duh). It’s not an easy problem but when a startup is pursuing growth, policing for fake products can’t be too high on the agenda.

Getting rid of fake products is one of the areas Amazon does well. Now that they are here in Singapore, I hope Lazada and gang will up their game as well. Selling on Amazon has it’s own issues but you will not find a fake Pusheen in any of their listings.

Support Local, Buy a Real Pusheen

Please #supportlocal and buy Pusheen from anyone of our lovely retailers such as:

  • Singapore Flyer
  • NBC Stationery & Gifts
  • Gifts Greetings
  • Klosh
  • Takashimaya
  • Far East Flora
  • MegaFash
  • BHG
  • Artbox
  • Cube Empire
  • Flower Matters
  • Play 2 Learn
  • Kidz Time
  • NUS Co-op
  • Kaboom
  • My Little Brownie
  • Suddenly Cat
  • Natures Collection
  • Diaper Cakes Singapore

How to Tell a Real Pusheen from a Fake One

While I’m on this topic, I might as well talk about the differences between a real Pusheen and a fake Pusheen a.k.a fauxsheen. Real Pusheen plushes are manufactured by Gund, a 100 year old American toy manufacturer. There are a few tell-tale signs to spot the difference.

  1. Price. All real Pusheens in Singapore are price-controlled by us. Every retailer in Singapore is selling the same item at the same price. If it’s too cheap, it’s probably fake.
  2. Lenticular Tags. All real Pusheens come with 2 tags. A Gund tag as well as a Pusheen lenticular tag.
  3. Look and feel. Real Pusheen plush toys are proportionate. The fake ones look misshapen and are poorly made.
  4. Is it sold by an authorised retailer? If you’re not buying from a customer on this list, second-hand products not withstanding, you’re probably purchasing a fake Pusheen.

All Pusheens deserve love. It’s just some deserves more love than others.

Lastly Lazada, if you ever need Pusheens for your promo videos, get in touch. I send you legit Pusheens FOC.

Update 1

While browsing the Taobao Collections on Lazada, I came across this banner.

See that Elephant plush toy? His name is Flappy. How do I know his name is Flappy? Because Flappy is a Gund product, a brand we also represent.

Source: https://gund.com/products/animated-flappy-the-elephant

Of all the elephant plush toys in the world, Lazada had to pick an award winning Gund Animated Elephant to promote their Taobao Collection. Surely there has to be some copyright infringement in using this image without consent from Gund.

Update 2

I reached out to Lazada around the 3rd week of October. It’s the 17th of November and I’ve yet to hear back from them. It’ll be nice to at least have someone at the right level in management, reach out and say they are looking into it.

It feels like no one is taking ownership of this problem which is indicative of how much fake goods are a “top concern” for them.

Update 3

On the 4th of December, a real person from Lazada finally gets in contact promising an official reply by 6th December. 6th December came and went and no official reply was had.

On the 9th of December, I finally get a reply

Dear Nai,

We apologize for the delay in getting back to you on this matter. 

As Lazada Singapore does not stand for counterfeit, we are working to immediately de-list these items. We will also be removing any promotional assets that showcase them

Lazada has strict procedures in process to ensure that counterfeit items are not listed and removed when brought to our attention. 

Thank you. 

As far as I know, there are no strict procedures to ensure counterfeit items cannot be listed. I’ve uploaded over 600 products to Lazada and there was absolutely no checks to ensure the authenticity of the products; which all so happen to be authentic.

The Facebook video seems to have been taken down. Youtube video is still up. Still tons of fake Pusheens on Lazada. In fact it seems to be getting worse. Pusheen search term returns 1337 products. Of this, only 21 are shipped from Singapore. I dare say that the rest of these 1316 Pusheen products are either fakes or parallel imports. As a Singapore Seller, I can’t help but feel like a second class citizen on Lazada.sg.

Lazada, if you’re reading this, there are only 2 questions that needs answering.

  1. Who’s taking ownership of this problem?
  2. What is being done to prevent the sale of fake products on your website?

I will no longer be pursuing this as it’s a massive waste of time and a distraction from doing things that actually add value to the company.

In the month of July 2017, Being Kids collaborated with Gifts Greeting to launch a 20-day Pusheen event throughout the 4 outlets in Singapore. Outlets at nex (#04-07), Jem (#04-40/41), Great World City (#02-37) and Tanglin Mall (#03-12) had Pusheen-themed decorations that were both adorable and eye-catching.

Great World City


Display at Great World City


Great World City


Tanglin Mall


Tanglin Mall


Tanglin Mall








Furthermore, an in-store promotion was also ongoing in all the outlets.


To further boost the brand, a photo contest was launched whereby we invite consumers to take a picture of themselves with the Pusheen. Attractive prizes were expected to be won.


About Being Kids:

Being Kids is the Leading Singapore Soft Toy Distribution Company. With over 10 years of experience, we have been bringing in soft toys, plush toys, stuffed animals, gifts, educational games and more. It’s quite simply the best place to start if you’re looking to buy branded gift related products in bulk.

About Gifts Greeting:

At Gifts Greetings, we bring smiles & laughter to your kids with our exciting range of toys & games. Surprise your loved ones with our unique & elegant range of gifts, plush & stationery and delight your guests with our wonderful selection of balloons & party wares.
About nex:

Strategically located at 23 Serangoon Central, nex is the biggest mall in the North-East region of Singapore. This 7-storey mall is fully integrated with the Serangoon Bus Interchange and the Serangoon Interchange Station, where the North-East Line and the Circle Line intersect.

About Jem:

Jem® is the first lifestyle hub in Singapore’s west where mid to mid-plus shopping meets entertainment; functionality meets experience and where community culture meets city inspiration. Jem’s name is a wordplay reference of the mall as the crown jewel of Jurong and Singapore’s west.

About Tanglin Mall:

Tanglin Mall is strategically located at the junction of Tanglin Road & Grange Road. Set in an eclectic background of colonial and tropical architecture, to reflect an ambiance of warmth and comfort, Tanglin Mall is a niche for the expatriates, yuppies & professionals.

About Great World City:

Great World City at the fringe of Orchard Road and bounded by Kim Seng, River Valley and Zion Roads and Kim Seng Promenade is a mixed-use development. The whole development comprises of retail, office and serviced apartments. For shoppers’ convenience, there are more than 1,000 car park lots to meet shoppers’ parking needs as well as shuttle bus services to and from Orchard, City Hall & Chinatown MRT.