Pusheen Singapore


About Pusheen

Pusheen is a cartoon cat who is the subject of comic strips and sticker sets on Facebook. Pusheen Cat was created in 2010 by Claire Belton and Andrew Duff for a comic strip on their website, Everyday Cute. The original comic strip series included characters modeled after Belton, Duff, their dog named Carmen, and Pusheen, a chubby gray tabby cat based on Belton’s parents’ cat. Her name stems from the Irish word puisín, which means kitten in Irish.

What’s so Special about Pusheen?

Pusheen was one of the first set of Facebook stickers to be introduced in the Messenger App. Today, 15-20 million Pusheen stickers are used on Facebook daily. That helped greatly in spreading the virality of the character. Pusheen is a fat cat that is often depicted eating, laying down or doing other funny actions. The comics are accompanied by short, to the point statements as seen from the image below. This resonates strongly with the Millenial generation in using gifs/emojis as part of their everyday communication.

Pusheen is also unique in that it resonates across several generations. While popular with girls, the men’s Pusheen t-shirt

Target Audience

Pusheen is primarily aimed at 15 – 25 yr old females. However, we do also see a large female collector base up to the ages of 45.

Is Pusheen Suitable for your Business?

If your business is crafty, lifestyle-esque and attracts females aged 20 to 45, then yes.

Price Range

Pusheen products on average range from $15.90 to $45. Extra big Pusheens such as the Jumbo Pusheen can cost up to $700.

Top 3 Products

  1. Pusheenicorn
  2. Pusheen Birthday
  3. Pusheen Mermaid

You can view the ex-stock collection here: https://www.natures-collection.com/brand/pusheen/