Made with ❤️
Soft toys,with soul.
Over 10 years stocking Singapore's favourite shops with the brands kids and grown-ups love — Miffy, Peanuts, WWF, Wild Republic and more. Authentic, kid-safe, sustainably made.
Official Distributor
Shop by category
From cuddly classics to clever puzzles — everything we stock has been picked to last, delight and (quietly) spark a story.
Authentic and Licensed
Official distributor of Miffy, Peanuts, WWF, GUND and more. Every plush is the real thing
Sustainable and Reliable
Recycled materials are used where possible and are indicated on the plush toy
Quality Materials
All plush toys have been tested to US safety standards ASTM F963-23
Across Shopee and Lazada
14 days return policy
On orders over $50
Become a stockist!
Made with ❤️
Partner with us to bring the brands your customers already love — with wholesale pricing, hassle-free delivery, and on-shelf support. From toy stores to zoo gift shops, we've got you.
humble beginnings
Our Story
Being Kids started in a small office in Ubi, with one big idea: make it easy for Singapore's best shops to carry the brands kids grow up loving. Two decades and 1000s of products later, we're still obsessed with the details — the label, the stitch, the way a panda's ears flop just right.
Over
500+
Products to choose from
Over
10+
Years of experience
Fast Delivery
48hrs
Turnaround time
Over
7
Global brands
We have answers!
Some of our favorite questions from our customers ✨
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Where to buy miffy in Singapore?
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Here are the list of retailers that are currently stocking miffy in singapore
Miffy Retailer Map
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Are the products authentic?
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Yes! All our products are 100% authentic and Being Kids is an official licensed distributor for all the brands we carry.
This means we source directly from authorised manufacturers, and all our products come with official hangtags, licensed packaging and branding as proof of authenticity. You can shop with us with full confidence!
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How do I cancel my order?
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Drop us an email with our order number and we will try our best to accommodate!
payment
How long will delivery take?
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The cutoff for next day delivery is 2pm.
This means if you place an order on Monday 10am, you will get it on Tuesday.
If you place an order at before 2pm on Friday, you will get it the following Monday. If you place an order after 2pm, you will get it on Tuesday the next week.
We do not deliver on weekends and public holidays.